Sunday, May 8, 2011

Book alert: The elements of persuasion : Use Storytelling to Pitch Better, Sell Faster & Win More Business

Extracted:
"Every great leader is a great storyteller," says Harvard University psychologist Howard Gardner. According to master storytellers Richard Maxwell and Robert Dickman, storytelling is a lot like running. Everyone knows how to do it, but few of us ever break the four-minute mile.
Another great book for the library folks - Kindle up!

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