Cult of the Customer

The key to being on top of the trends in any industry is through continued self education, and books are central to this tenet.


Cult of the Customer, by Shep Hyken, is one such book - indeed one of many, but the first i'm highlighting.

The central theme is of course about building a cult mentality within your organisation that focuses towards the customer; not just in thought, but in deed.


This top down review shows you how to walk through the operations of your business, and the minds of your employees, to implement strategies that over time will develop into a core foundation -- one of the toughest missions any company can set out to do.


Shep's well written book is on my birthday wish list, and should be on your night stand or Kindle asap!